Eukleia was in attendance at Learning Technologies 2019, alongside our colleagues at LEO Learning, PeopleFluent, gomo, Watershed and PRELOADED. While we were kept very busy at our exhibition stand, we also had the chance to explore some of the conference sessions. Find out more about our highlights in this blog.
With over 30 talks and sessions taking place over two days, there was a lot to take in at this year’s conference.
A key overall theme was an exploration of the rise in automation and machine learning and its implications on the future of work – with some fascinating insights from the likes of Daniel Susskind and Euan Semple.
Alongside these thought-provoking talks, there was also a range of practical sessions focused on all aspects of learning design, development and delivery. We focused our time in these sessions on unearthing the latest in compliance training.
Here are some of our highlights:
Campaign-based learning: increasing the success of compliance training
It was interesting to see that taking a campaign-based approach was proving both a popular and successful strategy for compliance training. Campaign-based learning is a strategy whereby learning content is delivered through different mediums and channels, normally in an episodic manner, to gradually build knowledge and influence behaviour change.
In one dedicated session, ‘Changing behaviours with a campaign-based approach’, we heard from organisations who have seen great results with campaign-based learning solutions.
Florence Dambricourt, Security Awareness Manager at Richemont, presented her ‘Be Aware, Be Secure’ project, which took the interesting tactic of combining the power of storytelling with a campaign-based approach.
Her team decided to harness the talents of a professional crime writer, who crafted a compelling story covering their key security-related learning points. This story was then released to learners over the course of five ‘episodes’, accessed via the company’s intranet. Each week, the new episode was publicised in a unique way to sustain learner engagement. Posters, flyers and stickers were all part of a successful promotion strategy.
Another, even more innovative tactic was used by Channel 4 to reinvigorate their Health and Safety training. They took the bold step of creating a music video to engage their learners. Morvern Scott, Workspace & Facilities Manager at Channel 4, took this approach after realising that their existing formulaic health and safety training was out of step with the innovative, creative culture of Channel 4.
The video was created in a light-hearted comedy style, with a Barry White-style character crooning about the importance of health and safety in various comedic scenes filmed at Channel 4’s Manchester office. The video’s key messages are then reinforced through an elearning module. The whole solution was presented to learners as a branded campaign. Stills from the video were used in a series of posters featuring the video’s star and the elearning module carried on the video’s vibrant visual style.
The new course has a 90% completion rate and Channel 4 has seen a range of positive behaviour changes, including more calls to their helpdesk and a reduction in accidents.
Changing learner perceptions of compliance training
In ‘Compliance training for the information age’, we heard from organisations looking to challenge and change the perception of compliance training.
Louise Vamvoulaki, Global Sustainability Education and Engagement Lead at AstraZeneca spoke about the changes they have made to mandatory compliance training. With training going out to everyone at the organisation, their aim was to move learners’ attitudes from ‘I have to do my compliance training to ‘I want to do my compliance training’.
They set out to achieve this through a range of different design strategies:
- Changing the tone of the training: Moving away from a tone that assumes people will do the wrong things, as they realised this approach frightened, confused and demotivated learners.
- Avoiding ‘legalese’: Learners don’t need to be compliance experts, they need clear information that enables them to meet their responsibilities.
- Paring down learner content to the ‘need to know’: In redesigning the training, the team asked their SME’s to focus on the critical learning points that staff struggled with, rather than trying to tackle everything on the subject.
- A campaign-based approach: As in the other session, AstraZeneca also saw the value of promoting their course before launch, using social media channels and a video trailer to raise engagement.
- Scenario-based assessments: Using scenarios that examined the ‘grey areas’, the team were able to create a really challenging assessment.
The results of these changes were a 14% increase in completion rates within 30 days and a 25% increase in completions in a single day – learners are now completing their mandatory training far more quickly.
Engagement is a key priority for today’s learning professionals
Increasing learner engagement was the evident priority for the organisations presenting at this year’s Learning Technologies conference. While this is a common goal for compliance training, it was encouraging to see that organisations who are willing to try new things are seeing positive results.
Here at Eukleia, we understand how critical it is to make compliance training as engaging as possible to drive completion rates and embed long-term behaviour change. For example, we’ve worked with many organisations to create engaging video-based learning solutions. Maintaining learner engagement was also a key driver in our newly redesigned generic courses where we’ve used a range of design strategies to target learner engagement, such as microlearning, responsive design and scenarios.